SHIFTING AWAY FROM SUGAR

A Closer look at the Trends

Beverages are called “the dominant application segment” for the no- and low-calorie sweeteners. Our products have a natural sweetener to achieve the perfect sweetness profile while reducing sugar.

79% ARE CUTTING CALORIES
8 OUT OF 10 CONSUMERS ARE CUTTING CALORIES

How Behavior is Changing

Consumers are particularly wary of sugar content in products and our products, Fruity’n Sweet®, The Amazon Secret®, JustSweet® and Claudia Münch® makes a difference.

Beverages are called “the dominant application segment” for the no- and low-calorie sweeteners. Our products have a natural prebiotic sweetener to achieve the perfect sweetness profile while reducing sugar.

After investing close to 1 Million USD on innovation where the goal was doing something no other have done before us, to create a 100% natural sweetener tasting like sugar. With great taste, low-calorie, and being prebiotic, the sweetener developed is perfect for any products where sweetening is necessary.

There are many reasons why consumers want less sugar. Weight control and an epidemic increase in diabetes. Excessive use of sugar can cause consumer health problems.

 

 

New poll reveals 'extreme' shopper concern over plastic
WHAT THE CONSUMERS WANT

Clean Labels to Recognize the Ingredients

Clean labels are more important than ever. The drive for clean and simple continues to expand, with nearly three-quarters of U.S. consumers finding it important to recognize the ingredients used in the products they buy.

Facts
RESEARCH SHOWS

Some numbers to consider

OBESITY AND OVERWEIGHT
Of the global population, including adults and children, 30 % exceed a healthy weight.

YOUTHS DRINK SUGAR-SWEETENED BEVERAGE
On average, U.S. youth consume 143 calories from sugar-sweetened beverages on a given day.

LOOKING FOR ALTERNATIVES
60% of consumers want lower-calorie alternatives to reduce sugar.

WANT MORE
61% of consumers say they wish there were more “natural” substitutes.

79% ARE CUTTING CALORIES

YOU'RE ABOUT TO SEE IT EVERYWHERE

The Natural Health Trend
79% ARE CUTTING CALORIES
YOU'RE ABOUT TO SEE IT EVERYWHERE

The Natural Health Trend

Many trends and diets in natural health, come and go, but thanks to science, we know that good bacteria (bifidobacterium) is of critical importance when it comes to the human gut.

WITHOUT ANY CHANGES TO THE FOOD PREFERENCE

The use of prebiotics as food supplements meets the dietary requirements without making any trivial changes to the food preference. The sweetener developed for the Amazon Secret is not only natural, it’s also prebiotic.

Although prebiotics comprise a varied group of biomolecules with diverse mechanisms of action, they all improve human health by enhancing the beneficial bacteria in the gut*.

In order to grow and multiply your beneficial bacteria need to consume a steady diet of prebiotics. If you drink a glass (250 ml) with Amazon Secret, daily, the amount of good bacteria, will within 4 weeks, increase to 6 times what you had.

*Science Direct

 

55 percent negative to aspartame

THE CHOICE

Our Great Tasting Natural Sweetener, Sugar, or Something Artificial?

Global consumers
FEW DIFFERENCES

No Added Sugar vs Low Sugar

The claim “no added sugar” suggests a product offered in a more natural state, an appealing proposition for younger consumers.

Over two thirds of consumers globally believe that unsweetened food or drink products are healthier for them.

*GlobalData

Global consumers
SOURCES OF DAILY INTAKE OF ADDED SUGAR

The UK's National Health Service has Quantified Sources of Added Sugar

TRADITIONAL SOURCES
27% of the consumed sugar comes from  table sugar, candy, jams.

NON-ALCOHOLIC DRINKS
25% of the consumed sugar comes from soft drinks (soda), fruit drinks, energy drinks, and similar products.

PASTRIES
20% Biscuits, buns, cakes.. You name it, they got it.

ALCOHOLIC DRINKS
11% is a lot if it’s the source of sugar!

DAIRY PRODUCTS
6%, maybe because Brits (in 2018 compared to 2017) consumed yogurt on 11 million fewer evening occasions and 73 million fewer lunch occasions**

SAVOURY FOOD
5% from sauces, ready meals, chips, etc.

2% are more negative about aspartame.
IN 2017 55% OF US WOMEN SAID ASPARTAME WAS NEGATIVE

Mixed Views Toward Aspartame

American men and women do not see eye-to-eye on aspartame. From 2015 to 2017, Men’s views have changed; women’s have not*.

55% of US women think that aspartame will have a negative impact on health.

In the same period, global consumers (+2%) have become more negative about aspartame.

*GlobalData

NEGATIVE IMPACT
55% of US women think that aspartame will have a negative impact on health

THE CLEAN LABEL CONCEPT

The “clean label” concept is coalescing around freedom from artificial
ingredients, including artificial sweeteners. This shift will make life more
difficult for any sweetener that is perceived to be “artificial.

artificial sweeteners adversely affect gut microbiota
ARTIFICIAL SWEETENERS CAUSING HEALTH ISSUES

Artificial Sweeteners may be in for a Rough ride

Researchers believe that nonnutritive sweeteners may alter gut microbiota, which can cause changes in metabolism.

  • A new study published in the Canadian Medical Journal found that non-nutritive sweeteners were associated with weight gain, type 2 diabetes, and other health issues.
  • The University of Manitoba study found a 14% higher risk of type 2 diabetes for those who consumed the most nonnutritive sweeteners versus those that consumed the least.

DIABETES 2
study found a 14% higher risk of type 2 diabetes for those who consumed the most nonnutritive sweeteners

Source: The Globe and Mail, “Sugar Substitutes Associated With Weight Gain and Health Problems” (July 2017)

The information on this page is based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not in a position to guarantee.

growing consciousness about plastic pollution

Plastic Waste set to beat Price as Shoppers' top Concern
CONSUMERS WANT REDUCED PACKAGING
THE #1 ISSUE

Reduce Packaging
and use more Recyclable Materials

The number one issue for many shoppers will in the next decade be to reduce packaging and use more recyclable materials, according to new research.

For perhaps the first time, the public puts environmental considerations around plastic waste above the price of goods when shopping.

The research, carried out by ThoughtWorks, found that 62% of the 2,000 people surveyed were concerned with the need to reduce plastic packaging and use materials which were recyclable, while 57% said price would be a main driver for their purchases in the next 10 years.

The research showed the seeds of a consumer change which retailers and supermarkets would have to adapt to. If retailers did not listen to their consumers on issues such as reducing plastic packaging waste, the shoppers would simply go elsewhere.

Companies need to dramatically cut the amount of plastic packaging they use, as well as ensuring that any plastic they do use is both recyclable and made from recycled content. These measures work together, and none of them, apart from producing less plastic, is useful on its own.

CONSUMERS WANT REDUCED PACKAGING
WE'RE ALL IN!

But we're not 100% out... Only 99,6%!

For products that are not packaged by nature itself, such as fruit, plastic is often a necessity to keep the products free from contamination and to have the required shelf life.

Apples come fully packaged from nature, but they are a bit inconvenient if you are going to make a refreshing drink when you need a thirst quencher.

A plastic film is what we need for the purpose. It is like a thin layer on the paper we use as a wrapper for our instant drinks. For enough for a 1/2 liter drink it goes with approx. 0.1 g plastic. A 1/2 liter plastic bottle, with screw cap, has approx. 27 g plastic.

A 99.6% reduction – If you want to reduce your plastic consumption, your choice is easy.

IF YOU ARE SERIOUS ABOUT REDUCING YOUR PLASTIC FOOTPRINT
99,6 isn’t quite 100, but as close as we think it is possible, today, when it comes to reducing the use of plastic in packaging.

62 percent want reduction

ARTIFICIAL SWEETENERS - THE NEW INVISIBLE POLLUTION

It Seems like most Politicians have a Somewhat Limited “view” and have not Taken into Account long-term Effects, Neither for the body nor for the Nature.

PROTECT THE ENVIRONMENT
ARE ARTIFICIAL SWEETENERS

An ignored environmental threat?

People do not think that something they consume will go straight through the body, but artificial sweeteners are produced, consumed and released into nature in large quantities. They have been identified as new pollutants.

In 2005, the respective global consumption of acesulfame (ACE), saccharin (SAC) and cyclamate (CYC) was reported to be 90-thousand tons. By 2013, nearly 2 thousand tons of sucralose (SUC) were consumed in the United States and Europe alone. These sweeteners pass largely unchanged through the human body and end up eventually in the aquatic environment. Lakes, rivers and the sea are contaminated by artificial sweeteners. The degradation time may be more than 10 years.

For sweeteners like aspartame (ASP), they have not found such huge amounts related to emissions and in nature, but they exist. From an environmental perspective, however, the sweetener can pose an environmental threat, as genetically modified ingredients and bacteria are part of the production process.

The reason why drugs like aspartame are not labeled as GMOs in Europe are due to the definition of what is considered GMO in the regulatory framework.

An outsider such as Scientific American explains this in a different way:

«Aspartame is made by fermenting corn and soy, the two biggest genetically engineered crops in the U.S. Environmentalists are concerned that such tinkering with nature could have unexpected and potentially disastrous results down the road.»

Comment: The bacterial culture used, B. flavum and C. Glutamicum, is GMO – Often like maize and soy used in the production are Genetically Modified (GMO).

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